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4 Types of Scientific Webinar

4 Types of Scientific Webinar

AZoNetwork is pleased to announce its brand new Webinar partnership with InsideScientific who lend their experience, expertise and knowledge in providing a white glove webinar production and promotion service for companies working in science, engineering and healthcare.

Scientific Webinars

Webinars are an increasingly powerful way of engaging with your audience and improving both internal and external communications. Whilst all webinars aim to educate in some shape or form, we take a look at the most effective ways that will help your business, from wider brand awareness to lead generation and enhancing the customer experience.

Key Opinion Leader Webinars

A fantastic opportunity to establish your brand through thought leadership. The example below gives the platform for Dr. Hasan Ayaz, Dr. Kurtulus Izzetoglu and Frazer Findlay to discuss new research capabilities enabled through the integration of optical brain imaging technology and physiological recording systems...

Brand Exposure

Of course whilst the user is learning about new research capabilities, the webinar sponsor Biopac Systems is gaining valuable brand exposure having provided the product software.

Re-using Content

As content marketers, we espouse the virtues of creating content once and re-purposing in different formats for different channels. This is a prime example of using the webinar presentation in a separate shareable slide deck.

Customer Case Study and Applications

The below example typifies a textbook customer case study as the panel discusses applications of the technique of Electroencephalography (EEG) to improve the reliability of brain function data gathered in a non-invasive manner.

Plan Your Webinar Strategy

The subject area of the research is engaging and educational to an incredibly niche technical audience, which in turn increases positive sentiment to all presenters and companies associated with the content.

Experimental Design and Best Practice

As scientists we deal in data, and lots of it! The life science software market alone is set to reach $8.9bn by 2022!

Accompanying all of this commercial activity, will be a backlog of training and understanding - What better way to guide a user through their experiments than with best practice hints and tips so that they can present their research quicker, with less stress and more accuracy.

Customer On-Boarding and Training

On-boarding not only refers to new customers, but also for internal product training for your own staff. When people hear and watch something, they are twice as likely to remember it than if they had only read it.

Imagine trying to learn the functions of GoogleAds by word of mouth! Now think how the combination of visual and audio stimulus together makes it easier to remember and recall new tasks. Now think how this would apply to your customer base...

Google Ad Extensions [Full Video], SiteLinks, Callouts [Mini-Clips]

We apply this logic in our Search Engine Marketing for Science Webinar providing lots of rich visual content which allow the user to go off and learn more about the complexities of the GoogleAds software at their own pace.

Webinars with AZoNetwork and InsideScientific

InsideScientific is an online environment designed for science researchers: "Our goal is to aid in the sharing and distribution of scientific information regarding, innovative technologies, protocols, research tools and lab services"

Ask About Webinars

AZoNetwork reaches a global audience of 85M+ Scientists, Researchers and Engineers each year across it's network of sites and content marketing platform, contact us today to plan your webinar strategy.

Are you looking to improve your webinar marketing?

Watch our 2020 webinar: "Using Webinars to Market Science" now on demand

We discuss all aspects of your webinar including:

  • How best to market your webinar
  • Keeping your audience engaged throughout the webinar
  • How to capture and utilise webinar data
  • Advice on platforms, equipment and managing your webinars

Gain valuable and actionable insights to support your webinar marketing.

This session is aimed at Sales and Marketing professionals in Science, Engineering and Healthcare.

Science webinars

Posted by Frank Barker

Having spent his younger years playing Rugby in the sunny climes of Spain and Australia, Frank graduated from Loughborough University with a BSc in International Business before settling back in rainy Manchester. Frank has helped numerous Science, Engineering and Healthcare companies to create marketing strategies that engage with niche audiences. Having started his career in Sales, he now runs the Marketing department for AZoNetwork. He specialises in data management for sales teams, equipping them with the most actionable, real-time marketing insights from the first touch point through to revenue generating opportunity. A sportsman at heart, Frank still enjoys lacing up the boots for his beloved Macclesfield 1st XV Rugby or pulling on the whites to represent the more serious Macclesfield 3rd XI Cricket team.    

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