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Demand Generation

In episode 3, season 3 of the Marketing Science Podcast we are discussing demand generation.

Sam Kuehnle, director of demand generation at Refine Labs, joined Danny to discuss strategies behind generating demand, the importance of having a deep knowledge of your audience and much much more.

Main Topics

  • Lead Generation v Demand Generation
  • Getting to know your customers
  • B2B social media strategy
  • Discussing new marketing initiatives with the C-Suite
  • The future of B2B marketing

Relevant Resources

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Want to be on the Marketing Science Podcast? We are always looking for guests who can share an interesting story and value to our listeners. If that sounds like you, then get in touch by contacting Danny on LinkedIn.

Posted by Danny Layzell

After growing up in the Ribble Valley, Danny has spent much of his professional career working in international education on the South Coast of England before moving to Manchester at the end of 2017. Danny has a degree in Politics, a level 6 diploma in Digital Marketing and is working towards becoming a chartered marketer. As well as working in international education, Danny has previously worked as a freelance digital marketer which is where he was first introduced to AZoNetwork. He joined the team in 2020. As well as digital and politics, Danny is passionate about most sports mainly rugby and cricket. He is also a life-long Manchester United fan and more recently became a Dallas Cowboy supporter! Travelling has become a real interest for Danny, and he dreams of travelling alongside the ‘Barmy Army’ (England cricket fans) in the future.  

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