In episode 3, season 3 of the Marketing Science Podcast we are discussing demand generation.
Sam Kuehnle, director of demand generation at Refine Labs, joined Danny to discuss strategies behind generating demand, the importance of having a deep knowledge of your audience and much much more.
- Lead Generation v Demand Generation
- Getting to know your customers
- B2B social media strategy
- Discussing new marketing initiatives with the C-Suite
- The future of B2B marketing
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